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The Ultimate Playbook: Navigating the Recruiting Journey

  • Suite Escape 400 East Illinois Rd Lake Forest United States (map)

Lisa Strasman, President NCSA, Chief People Operations Officer, IMG Academy

Suite Escape is excited to welcome Lisa Strasman, President and Chief People Operations Officer at NCSA Recruiting (IMG Academy), the world’s largest and most successful college athletic recruiting organization for a special presentation over coffee on February 12, 2025. 

A former professional ice hockey player and Yale team captain, Lisa has transformed the recruiting industry, scaling NCSA’s revenue by nearly 500% and expanding its reach through digital innovation and strategic acquisitions.

Lisa's story from her days as an athlete, through her rise to leadership at NCSA, will share lessons in resilience, innovation, and mission-driven leadership. Included will be Invaluable insights for women athletes, parents, and change-makers alike.

1. Resilience & Overcoming Adversity

Lisa will share her experience as a female athlete in a male-dominated sport and how she navigated the challenges with perseverance and confidence, remaining resilient, embracing challenges and leading with determination. 

2. Visionary Thinking & Innovation

Lisa transformed NCSA into a powerhouse by embracing technology and pioneering digital recruiting solutions. Lisa will offer insights on how to anticipate industry trends, drive innovation, and scale businesses while staying true to a core mission.  

3. Growth-Oriented Leadership

Scaling a company from a startup to an industry leader requires strategic decision-making, operational excellence, and strong leadership. Lisa will share how to build high-performing teams, manage rapid growth, and keep an expanding organization aligned with its goals.

4. Tips and Tricks in Today’s Recruiting World

With recent NCAA changes, such as “NIL”  Name Image and Likeness, the landscape of the recruiting world is forever changed.  Lisa will provide background on how to best understand the new rules and regulations, while offering parents tips for supporting their athlete at any age. 

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From the Press Box to the Penthouse: A Sports Reporter’s Journey

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